Website localisation

Website localisation services for international businesses. Content written for each market.

Your website needs to make sense to customers in the countries where you sell. We translate and adapt web pages, product information and marketing content so people can understand what you offer and how to buy from you.

Website content

What we localise.

From a few pages for a new market to the content of a larger multilingual website.

Website and marketing content
AreaTypical content
Website pagesHomepages, service pages, about pages, FAQs, contact pages
Product contentProduct descriptions, feature pages, pricing information, specifications
Navigation and formsMenus, buttons, form labels, instructions, error messages
MarketingLanding pages, email campaigns, advertisements, promotional copy
Search-facing contentPage titles, meta descriptions, headings and other website text
Localisation

Making the content work in another market.

A direct translation may be accurate but still sound unfamiliar to the people reading it.

A product description written for British customers may need different terms in France or Germany. The wording of a button or an invitation to contact your sales team may also need to change.

We work with translators who know the target language and can adapt the wording to its intended readers. If your business has established product names, a glossary or a particular tone of voice, we can follow it.

Where the content refers to currencies, measurements or local conventions, we can adapt those details using the information you provide. Legal claims, prices and product specifications should be confirmed by your team before publication.

Working with your content team

From source copy to translated pages.

We can work from your existing website content and supply translated text for your team to publish.

You may have the source copy in Word or a spreadsheet, or you may be preparing content for a new website. Tell us what format your content team works with and we can agree how to return the translations.

For a website with many pages, consistent terminology matters. A product feature should have the same name on its product page, in the navigation and in the contact form. We can use a glossary across the project and for later updates.

We also provide corporate translation services for company documents, staff communications and other material that sits outside the website. If your international campaign includes video, see our subtitling services.

For contracts, reports and other documents that accompany your website content, see our document translation services.

Getting started

What we need for a quote.

Tell us about the website and the markets you want to reach. We'll reply asking for the content.

We can quote for a small set of pages or a larger website. You'll receive a fixed price and delivery date within two hours during UK business hours.

  • The original language and the target languages
  • The countries or markets the content is intended for
  • The pages or types of content to be localised
  • Any brand guidelines, glossaries or approved terminology
  • The format in which your team needs the translated copy
  • Your planned launch date or delivery deadline
Questions

Common questions.

Common questions
QuestionAnswer
What is the difference between website translation and website localisation?Website translation changes the text from one language into another. Localisation also considers the intended market, including local terminology, wording, measurements and conventions. The aim is for customers in that market to understand the content naturally while keeping the meaning of the original.
Can you localise an existing website?Yes. We can translate and adapt the content of an existing website, including product pages, navigation, forms and marketing copy. Tell us which pages and languages are involved. We can agree a format for delivering the translated content to your website or development team.
Can you translate page titles and meta descriptions for SEO?Yes. We can translate and adapt page titles, meta descriptions, headings and other search-facing text. If you have target search terms or market-specific wording, send them with the content. Translation alone does not establish which keywords people search for in another country or guarantee search rankings.
Can you follow our brand's tone of voice?Yes. Send us your brand guidelines, examples of approved copy and any terminology that must be used consistently. We can work from these when adapting your website and marketing material into other languages.
How much does website localisation cost, and how long will it take?The price depends on the amount of content, the languages, the subject and the work needed to adapt the text for each market. We provide a fixed price and delivery date within two hours during UK business hours. A small set of pages may be quicker to complete than a full multilingual website; the quote confirms the delivery date.
Get a quote

Tell us which markets you're targeting. We'll quote for the content you need localised.

Give us the languages, the type of website and your deadline. We'll reply asking for the content.

  • More than 100 languages
  • Specialist translators under NDA
  • Fixed price and delivery date
DocumentsDo not add documents here. We reply with a reference; send the documents to us by return email.

We reply within 2 hours during business hours.

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